Voyent Alert! uses advanced geospatial technology to personalize alerts sent out to end users.  Rather than receive a generic message about an incident that might be occurring in their region, users receive much more detailed information about where they, or their tracked locations are, relative to an incident.  They can be advised as to the distance, direction, time to intercept (if they or the incident is moving), turn-by-turn evacuation instructions etc.  The information is customized to each recipient’s personal circumstance.  The more context provided in a message, the greater value it is to the end user.